Position Title: Director of Sales, Canada

Location: Hamilton, ON

Lead. Strategize. Drive Growth.

Are you a visionary sales leader with a passion for driving revenue and shaping market strategies? XCMG Canada Ltd. is looking for a Director of Sales to take the reins of our sales operations, spearhead strategic initiatives, and lead a high-performance team to exceed business objectives.

The successful candidate will not only lead sales strategy and operations but will also take on an active Salesperson role, directly engaging with customers, identifying and pursuing new business opportunities, travelling when necessary, negotiating deals, and closing sales. As they organically grow the sales team, they will be responsible for building strong client relationships, expanding the customer base, conducting product demonstrations, and driving revenue growth. Additionally, they must stay attuned to market trends, competitor activities, and customer needs, ensuring that their hands-on sales efforts align with the company’s broader strategic objectives.

Reporting directly to the Vice President of Canada, this is your opportunity to make a lasting impact—owning the sales strategy, expanding market share, and ensuring profitability in a dynamic, fast-paced industry.

Why Join Us?

✔ Autonomy & Influence: Lead sales operations with full ownership over strategy and

  execution.

✔ High-Growth Potential: Play a pivotal role in scaling our business and increasing market

  presence.

✔ Industry Leadership: Join a company known for cutting-edge heavy equipment and

  material handling solutions.

✔Competitive base salary plus uncapped commission (OTE: $200K).

✔Monthly vehicle allowance.

✔Comprehensive benefits, including dental, vision, and life insurance.

✔100% company-paid Extended Health Care premiums.

✔Short-term and long-term disability coverage.

✔15 paid vacation days annually

✔11 paid holidays annually.

✔Opportunities for professional growth and advancement in a dynamic, fast-paced

  environment.

What You’ll Do

🔹 Develop & Execute Sales Strategies – Create and implement revenue-driven sales

  plans that surpass regional targets.

🔹 Lead & Inspire a High-Performance Team – Set clear goals, drive accountability, and

  cultivate a culture of excellence.

🔹 Market Expansion & Competitive Analysis – Identify opportunities, analyze trends,

  and refine sales approaches.

🔹 Collaborate Cross-Functionally – Work seamlessly with logistics, marketing, service,

  and parts teams to maximize efficiency.

🔹 Strengthen Dealer & Customer Relationships – Build lasting partnerships that foster

   trust and long-term success.

🔹 Data-Driven Decision Making – Use insights to refine strategies, drive innovation, and

  stay ahead of competitors.

🔹 Maximize Revenue Growth – Expand the customer base, develop new sales channels,

  and optimize profitability.

🔹 Negotiate High-Value Deals – Lead negotiations with confidence, ensuring alignment

  with company goals.

🔹 Coach & Develop Talent – Recruit, train, and mentor a top-performing sales force.

What You Bring to the Table

✔ Education & Experience:

🔹Bachelor’s degree in Marketing, Business Administration, or a related field.

🔹10+ years in the OEM heavy equipment industry, specializing in material handling, GCI,

  and cranes.

✔ Key Skills & Competencies:

🔹Proven leadership in driving sales teams to success.

🔹Strong collaboration & communication in a cross-functional setting.

🔹Strategic mindset with hands-on execution abilities.

🔹Data-driven approach to decision-making and performance optimization.

🔹P&L management expertise with a focus on operational efficiency and profitability.

🔹Thrives in fast-paced, high-volume environments while maintaining a customer-first

  approach.

The Opportunity

This isn’t just another sales leadership role—it’s a chance to shape the future of XCMG Canada Ltd. and be at the forefront of industry innovation. If you're ready to lead with confidence, drive tangible results, and make a real impact, we want to hear from you!

If you are legally entitled to work in Canada, apply today and let’s build something

great together.